LEARN THE FORMULA THAT TURNS AN IDEA INTO A STRONG VISUAL PRODUCTION.
From the first thought to the final image, learn Jean-Claude'sexact method on how to make the creative and production decisions that bring the work together.
WHAT YOU WILL LEARN
TURN AN IDEA
INTO VISUAL DIRECTION
Take what you have in your head and turn it into a clear visual language that can actually be produced.
TURN MOODBOARDS
INTO PRODUCTION
Learn how to translate references, images and inspiration into something you can actually shoot.
CHOOSE YOUR
CREW
/FILMMAKER/
photographer
Learn how to choose the right visual partners and build the best crew for the best end result around your creative vision.
BUILD
YOUR BUDGET
Learn how to budget. Understand how a shoot should cost, where the money should go, and how to make the right production decisions without wasting your budget.
PLAN
THE PRODUCTION
Build a production around the studio or location, crew, talent, styling, logistics and schedules.
BUILD YOUR
CONTENT LIBRARY
Turn the beautiful outcome of your production into a library of images and video you can actually use.
LEARN THE SYSTEM
AN IDEA IS ONLY THE START.
IDEA
Start with what you want to communicate. Learn how to take the thought in your head and begin shaping it into a clear visual direction — one that has a feeling, a point of view, and a reason to exist.
DIRECTION
Develop the visual world around the idea. References, colour, texture, light, styling and environment begin to come together, giving the production a visual language that people can actually see and feel.
PRODUCTION
Turn the direction into a production that can actually happen. The right visual partner, crew, studio or location, talent, styling, logistics and budget all begin to form one coherent plan.
EXECUTION
This is where the plan meets reality. Learn to approach the shooting day with clarity, make decisions as things change, and protect the idea while allowing the image to evolve in front of you.
CONTENT
The production does not end when the shoot is over. Learn to think beyond the hero image and turn what you created into a considered library of images and video that continues to work long after the production day.
DON'T JUST
LEARN IT.
USE IT!
You won't leave with a folder full of theory. You'll work with the documents and frameworks that turn an idea into a production you can actually make.
CREATIVE BRIEF
Define what you're trying to communicate before the production starts.
MOODBOARD FRAMEWORK
Turn references and inspiration into a visual direction you can actually build.
PRODUCTION BUDGET
See where the money goes and make production decisions before the spending begins.
LOCATION SCOUT
Evaluate a location through the eyes of the production, not just the photograph.
SHOT LIST
Build a clear visual roadmap for the images and video you actually need.
SHOOT-DAY PLAN
Bring the people, time, locations and priorities together into one workable production day.
CONTENT LIBRARY PLANNER
Think beyond the hero image and build a body of content that continues to work after the shoot.
His work has taken him across different sides of the visual industry, from directing films, television promos and music videos to developing visual identities, producing productions and creating imagery for artists, brands and people whose work needs to exist visually in the real world.
His experience spans the creative and production process from both sides of the camera. He understands the idea, the image and everything required to bring them together in a real production.
Over more than three decades, he has learned that a strong image is rarely the result of one great idea. It comes from hundreds of creative and production decisions made before, during and after the camera starts rolling.
BUILD THE IMAGE brings that experience into one practical system. It is the way Jean-Claude approaches visual production, from the first idea and the visual direction through the planning, execution and content that follows.
ON-LOCATION
VISUAL CONSULTATION
Jean-Claude will provide on-location visual consultation on your first day of shooting, as a thank-you for taking part in BUILD THE IMAGE.
This is an opportunity to bring more than 30 years of firsthand experience into your production, helping you make better visual and production decisions as the shoot unfolds, respond to what is happening in front of the camera, and get more from the system you have learned.
THEN YOU EXPERIENCE IT
IN THE REAL WORLD.
READY
TO START?
BOOK YOUR SEAT NOW
And start turning your ideas into visual productions you can actually make use of.
FOUNDER'S PRICE ONLY
For a limited time and for the first 10 subscribers.